Online sales ‘up by 13%’ in February

Sales in the online retail market rose 13% in February, in line with the 12% forecast for the year as a whole.

The IMRG Capgemini e-Retail Sales Index showed that although nearly all sectors recorded double-digit growth, the average basket values were mostly down.

The exceptions were those markets linked to Valentine’s Day, as the average spend for the gifts, health and beauty, and lingerie sectors was up by 36%, 8% and 9% respectively.

Mobile retail sales, which include tablets and mobile phones, were up 304% in 2012 compared to 2011. In February this year mobile sales were up 184% year-on-year – a figure which represents a dip in growth compared with January (193%) and December (207%).

Over the same period there has been a rise in conversion rates. During 2011 the average conversion rate via mobile devices was 1%, a figure which rose to over 2% in November 2012. It has not dropped below 2% since, with a high in January 2013 of 2.6% and a figure of 2.3% last month.