Britons ‘world leaders’ in online shopping

UK consumers enjoy shopping on the web more than any other country and are obsessed with mobiles and television, according to research by Ofcom.

The amount of money spent on internet shopping rose from £950 per person to £1,083 between 2010 and 2011. Second-placed Australia had an average of £842, while Sweden was third with £747 each.

Ofcom’s International Communications Market Report discovered the average British viewer watches 242 minutes of TV each day, behind only the US and Italy.

When it comes to mobile phones, just over 60% of Brits aged 18-24 and four in 10 adults visit websites like Facebook and Twitter, the highest figures of all the countries.

Almost one in four UK consumers access TV shows online, one of the reasons why Britain is now the world leader in downloading data on mobiles and tablets.

With 41%, Britain has one of the highest numbers of households with high-definition TVs. Meanwhile, just fewer than one in six consumers access online services through a smart TV.