More shoppers are expected to buy their Christmas gifts online this year, research has revealed.
Deloitte predicts that the UK will see online retail sales jump by 17% this December.
The rise could lead to a boost in online advertising next year in a bid to attract more consumers.
Shopping on smartphones is also set to increase to £330 million, while £500 million will be made through tablet computers.
Overall Deloitte’s figures reveal that British retailers are expected to see a 1% jump in sales over the festive season.
Despite this the retail sector may only see a small sales rise overall, with inflation at 2.7% which could lead to a drop in volumes.
And the group said that struggling shoppers attempting to tackle rising food costs could lead to flat general merchandise sales.
Ian Geddes, UK head of retail at Deloitte, said: “We remain cautious on the long-term outlook for UK retail, but there are more reasons to be optimistic than pessimistic this Christmas.”