Barcode blood test uncovers deadly cancers



Healthcare professionals will soon be able to detect the deadliest types of prostate cancer with a new barcode-style blood test, reports indicate. A study found the test can decipher which tumours are the most serious by examining the patient’s blood … Continue reading

Mobile thinking is ‘key to success’



Businesses are being urged to consider the power of mobile technology when drawing up their online marketing strategies. Researchers working for Tradedoubler quizzed 2,000 people across Europe who use smartphones. They found that almost 40% of those who use their … Continue reading

Internet advertising sees 12% growth



Internet advertising and mobile phone marketing has risen by 12.6% in the first half of the year, despite continuing challenges for the UK economy, new figures show. The web and mobile phone advertising market reached a total of £2.59 billion … Continue reading

Older generation drives smartphone market



In the fast-paced world of technology it is Britain’s middle-aged consumers who are doing the best job at keeping up with the times by owning more smartphones than any other age demographic. According to a study by Callcredit Information Group, … Continue reading

Social marketing can get people exercising



Social marketing has been used successfully as a means of getting people to join and stay involved in a regular physical activity programme in an economically deprived area, a new University of Bristol study published in the BMC Public Health … Continue reading

Facebook boosted by user figures



Facbook now has more than one billion users but the company is going through a “rough cycle”, according to its founder. CEO Mark Zuckerberg, who updated his Facebook status to reveal the site’s one billion active users landmark, has acknowledged … Continue reading

Firms ‘must rethink customer care’



Businesses are being urged to rethink their customer service plans to meet the predicted explosion in calls from smartphones and other mobile devices. A study by Ovum forecasts that over half the incoming customer service calls in key countries will … Continue reading