Health app supports smoking campaign

The ‘Stoptober’ online health app received 205,885 registrations in October, while there were 72,347 text service registrations, as the Government’s stop smoking campaign used modern technologies to encourage people to kick their habit. Running until the end of the October, … Continue reading

Email marketing ‘continues its rise’

Consumer approval ratings of email marketing remain at an all time high, with volumes rising for a second successive year, new figures show. According to the findings of an email tracking study by the Direct Marketing Association (DMA), the number … Continue reading

Tablets driving mobile retail search boom

More people are browsing for their shopping on mobile devices than ever before, according to new figures. The total number of retail searches rose 8% during July, August and September compared with the same quarter in 2011, with searches for … Continue reading

Firms need social media, say experts

Social media marketing is being underused by firms due to reluctance from bosses, who are ignoring its potential, analysts have warned. In a recent study, Ovum, a private tech analysis company, suggested that bosses are often unaware of the value … Continue reading

E-commerce sites offered analytics tips

E-commerce websites have been urged to use Google Analytics more wisely after research revealed many do not use the website analysis tool to its full potential. Four out of five (80%) companies fail to extract the true value from Google … Continue reading

NI aims to nurture health technologies

Leading healthcare firms from the US and Europe could test their latest technology in Northern Ireland as Health Minister Edwin Poots meets representatives from the industry in Boston. Mr Poots said Northern Ireland’s healthcare system offers a perfect platform for … Continue reading

Nuance aims to excise transcription

A new application designed by Nuance Communications will provide health professionals with a speech recognition system on the move. Designed to operate alongside the Epic electronic health record system and Medical Facilities Management Software, Epic Haiku for iPhone and Epic Canto … Continue reading

Home healthcare technology helps patients

A thousand people in Northern Ireland have benefited from new homecare technology, it was revealed. Telemonitoring allows patients to take their readings at home and automatically send information directly to a healthcare provider via a telephone link. The service is … Continue reading

SMEs ‘failing to grasp’ online marketing

A lack of skills when it comes to digital marketing and online networking is preventing the majority of small and medium-sized enterprises (SMEs) from venturing online to drive local business, according to research commissioned by Bdaily. Carried out by OnePoll, … Continue reading

Digital marketing awards launched

A pair of publications are joining forces to launch a new awards ceremony and digital industry showcase. Econsultancy and New Media Age are collaborating to create The Digitals, which combines Econsultancy’s Innovation Awards with the New Media Age Awards into … Continue reading